The digital revolution has ushered in profound changes, dismantling traditional hierarchies and erasing the boundaries between news and advertising. In this transformative era, we find ourselves unconsciously swayed by individuals who embody the darker side of the magician archetype – the detached manipulator.
In the past, gatekeepers held sway over information dissemination, but their influence has waned. The reader is now the content creator, another blurred line. While it’s important to note that earlier systems were far from perfect, today’s landscape is marked by heightened confusion. The lines between truth and manipulation blur, leaving us more susceptible to deceit. The detached manipulator seeks to seduce our anger by using trigger words like woke. Redefining the word WOKE to maximize our emotions. Anger is used to share information quickly to reduce fact checking. Memes are used to gaslight the public. It’s only a joke, get real.

The digital revolution’s impact is undeniable. It has stripped away the power of gatekeepers and exposed us to a sea of information. In response, some react with a fear of change, while others exploit the resulting outrage to their advantage. Enter the digital media manipulator – the shadow counterpart of the wise old man archetype.
These manipulators use their knowledge and tactics to control the masses subtly. To delve deeper into these archetypal dynamics, consider reading “King, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine” by Douglas Gillette and Robert L. Moore. In this book, the authors explore archetypes and the collective unconscious, shedding light on both their positive and negative aspects. We often unwittingly succumb to these negative influences in our daily lives, shaping our actions and decisions.
In this era of profound change, the onus falls squarely on each of us to think critically, to navigate our emotions consciously, and to resist being unwittingly manipulated into becoming agents of chaos. The ethical and moral responsibility of sharing information now rests upon our shoulders.


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