The more I learn about my own behaviours…like creating content and how many times I check to read my metrics…the more I wonder if it’s all an evil plan to get me hooked on longer. So I asked Ai. Cause google sucks lately. So, apparently ISP’s don’t directly pressure social media companies, It’s more like the “nature of the beast”. They call it, “PRIORITIZE ENGAGEMENT AND SCREEN TIME”. Here’s how it works and how it keeps me hooked.
- The Business Model: DATA DRIVEN:
- Internet Service Providers collect a lot of data on user behviour, how we browse, what apps we use and how much time we spend online. Social media platforms need this data to refine their algorithms and target us more effectively.
- social media optimization: social media platforms use this data to create highly personalized feed that keep users hooked, addicted. The longer I stay online, the more data Internet Service Providers and platforms collect. This dynamic benefits both Internet Service Providers and Social Media Platforms. Our attention is like blood and they are vampires.
- Zero-Rating and Partnerships
- Zero Rating Programs: Some Internet Service Providers or ISP’s don’t count certain app’s as part of our DATA CAP. This encourages people like me to spend more time on these platforms without worrying about data overages.
- exclusive partnerships: ISP’s some time partner with certain social media platforms to offer bundled services….
- Bandwith Prioritization
- Fast Lan Access: Internet service providers can prioritize traffic to certain platforms, they pretty much favour fast load times for social media. WHY? So you can stay online for longer of course.
- Throttling Competitors: Also, for smaller or competing platforms, the ISP will throttle them making it annoying for us to be on them.
- Advertising Dollars
- Ad-Driven Models: Both internet service providers and social media rely on advertising dollars. The longer users stay online, the more ads they see, and the more money both of them make.
- Psychological Manipulation
- Dopamine-Driven Feedback Loops: Social media platforms use pyschological tactics (e.g., likes, notifications, and rewards) to keep users coming back. ISP’s facilitate this by ensure fast, reliable access to the these platforms.
- FOMO (Fear of Missing Out): By keeping social media platforms accessible and angaging ISPs help create an environment where users feel compelled to stay online to avoid missing out on updates, trends, or social interactions.
Once Upon a Time there was an Artist Named Garry Sanipass… 
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